Understanding animals through technology

 

Client: Companion Labs

The product strategy and design development of a revolutionary pet training device that fosters a deeper relationship and understanding between pets and humans, using state of the art AI and machine learning technology.

  • Responsibilities

    • Defined product strategy and value proposition

    • Led a team of researchers, designers, engineers

    • Drove user research, insight and opportunity translation

    • Led and oversaw the physical design & development

    • Key role in managing client expectations, relative to business goals

  • Activities

    • Strategic visions

    • Qualitative user research

    • Value propositions

    • Product requirement documents

    • Brand strategy & identity

    • Ideation and concepts

    • Mock-ups and BETA prototypes

    • User testing and validation

    • Detailed development

  • Impact

    • Design informed $8M in seed funding

    • Launched in 2022

    • Over 100 BETA units tested

    • Internationally recognised

Curious about the process?
Feel free to get in touch.