Demystifying urban air quality

 

Client: PlumeLabs

The product strategy and design development of a new personal air quality monitoring device and companion app that provides urban citizens with ‘granular’ air quality data at street level, helping them to build better daily routines around harmful air pollution.

  • Responsibilities

    • Defined product strategy and value proposition

    • Led a team of researchers, designers, engineers

    • Drove user research, insight and opportunity translation

    • Led and oversaw the physical design & development

    • Key role in managing client expectations, relative to business goals

  • Activities

    • Strategic visions

    • Qualitative user research

    • Value propositions

    • Product requirement document

    • Ideation and concepts

    • Mock-ups and BETA prototypes

    • User testing and validation

    • Detailed development

  • Impact

    • Launched in 2018

    • Over 10,000 units sold so far

    • Successful role-out of Gen 1 and Gen 2 product versions

    • Strong customer adoption

    • Relevant value proposition

    • Internationally recognised

    • Company acquisition in 2022 by Accuweather

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