Interior design and UX for high-speed train travel
Client: Hitachi
The interior strategy and design development for the Hitachi 800/801 Class High Speed train, with an ambition to set a new benchmark for train travel in the UK, as part of the £5.7bn ‘Intercity Express Program’ and modernisation of the rail network.
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Responsibilities
Key contributor to the interior design direction and execution
Orchestrated the CMF strategy and execution alongside other leads
Drove manufacturer and supplier meetings and objectives
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Activities
User research
Interior strategy & identity
Ideation and concepting
Mock-ups and prototyping
User testing and validation
Colour, material, finish
Detailed development
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Impact
Launched in 2015
182 trains shipped & running
More seats, modern interiors and more comfortable journeys for millions of passengers
Business value via thousands of miles covered each year
