Setting a new standard in digital dental scanning

 

Client: Align Technology

The product strategy and design development of a next-generation product platform centred on an innovative scanning technology, with the need to define the next-gen customer experience, win GP trust and establish a leading position in a competitive market.

  • Responsibilities

    • Defined portfolio strategy and long-term value propositions

    • Led a team of researchers, designers, engineers

    • Drove user research, insight and opportunity translation

    • Led and oversaw the physical design & development

    • Key role in managing client expectations, relative to business goals

  • Activities

    • Market analysis

    • Opportunity evaluation

    • Portfolio/feature roadmapping

    • Strategic visions

    • Qualitative user research

    • Product requirement document

    • Design language strategy

    • Ideation and concepts

    • Mock-ups and prototypes

    • Detailed development

  • Impact

    • Launched in 2020

    • Cart PC and Portable PC

    • 68,000+ units sold so far

    • More than 50% of sales are to first time buyers

    • Increased digital adoption among GP’s globally

    • International recognition as a leading platform

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