Hacking metabolism for a healthier lifestyle

 

Client: Lumen Metaflow

The product strategy and design development of an innovative device that measures metabolism with a single breath, helping users to personalise a their nutrition plan based on real-time physiology and long-term health goals.

  • Responsibilities

    • Defined product strategy and value proposition

    • Led a team of researchers, designers, engineers

    • Drove user research, insight and opportunity translation

    • Led and oversaw the physical design & development

    • Key role in managing client expectations, relative to business goals

  • Activities

    • Strategic visions

    • Qualitative user research

    • Value propositions

    • Product requirement documents

    • Brand strategy & identity

    • Ideation and concepts

    • Mock-ups and BETA prototypes

    • User testing and validation

    • Detailed development

  • Impact

    • Launched in 2019

    • Successful funding rounds with variations of MVP and BETA devices

    • Indiegogo campaign in 2018 raises $1,768,600 in pre-orders from 7,770 people

    • Over 20,000 units sold globally

    • Internationally recognised

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