The design language of cell engineering technology
Client: MaxCyte
The design language strategy and product development of a next generation industry leading electroporation platform, across a suite of new products including flagship products and consumables.
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Responsibilities
Lead the physical design and usability definition
Managed a team of researchers, designers, and engineers
Drove the design language system process, methodologies and final output
Key role in managing client expectations, relative to business goals
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Activities
Brand strategy & identity
Ideation and concepting
Mock-ups and prototyping
Collaboration with marketing
Detailed manufacture development
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Impact
Launched in 2019
Internationally recognised
Simplified machine set-up
Successful user engagement
