Transforming the state of play for kids and the elderly

 

Client: EyeClick

The product strategy and design development of a new interactive projector that can transform any space into an immersive game area, with a focus on recreation, education and elderly care.

  • Responsibilities

    • Defined product strategy and value proposition

    • Led a team of researchers, designers, engineers

    • Drove user research, insight and opportunity translation

    • Led and oversaw the physical design & development

    • Key role in managing client expectations, relative to business goals

  • Activities

    • Strategic visions

    • Qualitative user research

    • Value propositions

    • Product requirement documents

    • Brand strategy & identity

    • Ideation and concepts

    • Mock-ups and BETA prototypes

    • User testing and validation

    • Detailed development

  • Impact

    • Launched in 2019

    • Successful funding rounds with variations of MVP and BETA devices

    • Over 15,000 units sold globally in over 80+ countries

    • Internationally recognised

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