Dialling-up brand memorability and service quality
Client: Deliveroo
The product strategy and design development of the complete rider kit for Deliveroo, with an ambition to enhance brand memorability and visibility on the streets, improve rider comfort, delivery performance, and ensure better food quality for customers.
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Responsibilities
Defined product strategy and value propositions
Led a team of researchers, designers, engineers
Drove user research, insight and opportunity translation
Led and oversaw the physical design & development
Key role in managing client expectations, relative to business goals
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Activities
Market analysis
Opportunity evaluation
Value propositions
Strategic visions
Qualitative user research
Product requirement document
Ideation and concepts
Mock-ups and prototypes
Detailed development
Collaboration with apparel manufacturers
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Impact
Launched in 2020
150,000+ rider kits sold globally
Helped to keep rider cool in hot weather
Helped to keep food at the right temperature in extreme conditions
