Seamlessly intuitive ultrasound experience

 

Client: Supersonic Imagine

The portfolio strategy and design development for a cutting-edge ultrasound platform that offers practitioners and patients outstanding image quality, new imaging applications, and improved workflow at a lower cost.

  • Responsibilities

    • Defined portfolio strategy and long-term value propositions

    • Led a team of researchers, designers, engineers

    • Drove user research, insight and opportunity translation

    • Led and oversaw the physical design & development

    • Key role in managing client expectations, relative to business goals

  • Activities

    • Market analysis

    • Opportunity evaluation

    • Portfolio/feature roadmapping

    • Strategic visions

    • Qualitative user research

    • Product requirement document

    • Design language strategy

    • Ideation and concepts

    • Mock-ups and prototypes

    • Detailed development

  • Impact

    • Launched in 2019

    • Over 2,300 units in 80 countries

    • Reaffirmed best-in-class ultrasound technology

    • World’s first trackpad ultrasound machine

    • Company acquisition in 2019 by Hologic

    • Product strategy still in place

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