A sustainable solution for indoor air pollution.
Project: Internal Concept
Vyoh is an low cost biophillic product composed of intelligent wall panels made up of natural moss which filter carbon dioxide and particulate matter. The moss is supported by various air quality sensors to form a feedback system with real time air quality data through both mobile and web touchpoints, helping people to track their exposure.
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Responsibilities
Defined product strategy and value proposition
Oversaw the physical design and digital experience from ideation to concept.
Managed a team of researchers, designers, technologists
Ensured true sensitivity to human need and real world opportunities
Establshed quality standards as part of a mentoring effort
Drove business development efforts for web and social marketing
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Activities
Strategic visions
Qualitative user research
Value propositions
Product requirement document
Brand strategy & identity
Ideation and concepts
Mock-ups and BETA prototypes
User testing and validation
Detailed development
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Impact
Successful BD and marketing concept
Successful team alignment across regions and timezones
Established a benchmark for concept quality
